Roman Itskovich

Like most people I believe that helping our planet, recycling and saving energy are very important. However, until recently I’ve found the conduct of various environmental groups to be tactless. That’s until I’ve stumbled on this beautifully laid out site.

They have done a really nice job of making you feel that saving the environment is a really cool thing to do. I really like their layout. Whoever did this understood that if you score high on the “coolness” factor, you’ll have a much higher chance of creating impact.

And this is what branding and design is all about.